Google this year announced Android One, specifically targeting the Indian market. The announcement grabbed a lot of limelight and excitement of the Indian consumers with questions popping what Google has to offer for the large budget segment on their smartphones. And as Google launched their Android One smartphones all the excitement suddenly seem to have gone.
Seeing the current market scenario and competition there are more chances that Android One could fail in India.
Let us find out the reasons why could Android One possibly fail:
1. Lack Of Options:
Android One has been launched on 3 smartphones, Micromax Canvas A1, Karbonn Sparkle V and Spice Dream UNO. The biggest disappointment is that all the three smartphones come with same specifications i.e a 4.5″ FWGA IPS display, 1.3GHz Mediatek Quad-core processors with Mali 400 GPU, 1GB RAM, 4GB internal memory, 5MP rear and 2MP front camera. There will be a difference in the performance but the margin of difference will be very less.
The only real difference lies is in the branding and looks.
2. Average Specs and stiff competition:
In account with the price, currently launched Android One smartphones seem a little lost in specs sheet. Xiaomi, Gionee and Motorola are offering much better specs in accordance with price, Xiaomi’s Redmi 1S priced at INR 5,999 is much ahead as far specs are concerned.
There is no denial that latest OS updates by Google is an added advantage but given that it is a budget segment a consumer is mostly interested in a smartphone by its price tag and specs.
3. The Budget Quotient:
When a budget segment consumer goes to buy a smartphone, he/she keeps two points very clear in their mind i.e.
1. The lesser the price the more better it is.
2. The more the specs offered at a given price, the better that smartphone is.
Okay lets compare the Android One smartphones with Xiaomi’s Redmi 1S, the consumer will simply have their attention towards Redmi 1S as its priced INR 5,999 lower than the Android One smartphones and in that price range the specs are also better as Redmi comes with 720p display, better processor and camera.
Now given that, Android One offers latest Android 4.4 while Redmi 1S offers Android 4.3 but often the consumers in this segment here hardly know the difference between Android 4.3 and Android 4.4 and even if they know the difference, they will be simply be happy to overlook this advantage and have a smartphone that is cheaper and better in specs.
What do you think about it? Do let us know in the comments below.