Yesterday, we were invited to Sony’s Cybershot press conference and we knew that today, the company is going to launch new Cybershot series.So, the company has, today Sony India launched three new Cybershot series– H,W and S respectively.Today, Sony India announced total of 34 new cybershot cameras out of which 8 are of high end quality.
The new Cybershot cameras are having good features.New 8 Cybershot camera features have upto 8x zoom quality and other 8 features 10x high compact zoom quality.
The new Cybershot cameras also, offers super high zoom to 30x.Anyway, till this date Sony India is the number one company in selling the cameras.Check out the Press release below for more information and other details.
Sony India dominates Digital Still Camera market with aim to capture 45% share in FY12 Sony Cyber-shot grew 45% (Qty.) in FY11, higher than the digital still camera industry growth rate of 40% (Qty.) Plans to sell 14 lakh (Qty) units in FY12 as compared to 11 lakh (Qty) units in FY11 Introduces 34 new Cyber-shot models with at least 16 models with High Zoom feature Allocates Rs.50 crore to promote ‘incredible zoom. incredible details’ campaign with Brand Ambassador, Ms. Deepika Padukone Expands channel network to 3,000 in FY12, up from 2,500 outlets in FY11 New Delhi, April 24th, 2012: Sony India reinforces its No.1 position in the digital still camera market with an aim to capture a very dominant 45% share (Amt.) in FY12. Sony India witnessed a tremendous growth rate of 45% (Qty.) in FY11, beating the industry growth rate of 40% (Qty.), and is therefore very confident of achieving this market share. Sony plans to sell 14 lakh (Qty.) units of these Cyber-shot units in FY12, overcoming its last year’s sales of 11 lakh (Qty.) units. The Digital Still Camera Segment in India stood at 33 lakh (Qty.) units in FY11 and is expected to increase to 42 lakh (Qty.) units by FY12. Sony has launched a slew of 34 new Cyber-shot cameras – H, W and S series, to suit the varying palette of the Indian customers. The introduction of new Optical Zoom and Steadyshot, enhanced Low-light performance and Fast Auto Focus will deliver slimmer designs, bigger zooms, and unsurpassed image and movie quality to users who love taking pictures wherever they go. As part of its marketing strategy, Sony plans to pump in an investment of Rs. 50 crore towards a multi-media brand campaign, ‘incredible zoom. incredible details’ with its Brand Ambassador of two years, Ms. Deepika Padukone. Not only this, Sony plans to increase the counter share to 3,000 outlets, up from 2,500 outlets in FY11 to reach a wider customer base in India. Buoyed by the tremendous performance of the Sony Cyber-shot brand in India, Mr. Masaru Tamagawa, Managing Director, Sony India, said, “We have received a lot of love for Sony Cyber-shot in the Indian market and we will continue to innovate and create, bringing new technology, design and excitement to our customers. The High Zoom in our new Cyber-shot line-up helps capture exceptional picture quality and great detail, even when zoomed in considerably, thus being an absolute delight to photography connoisseurs.” He added saying, “Sony innovation will continues to drive the world of imaging forward, and ensure that our products will keep breaking new ground and earn customer acclaim.” In the new Cyber-shot range, comprising of total 34 models, at least 8 models have Super High Zoom up to 30X and another 8 offer Compact High Zoom with 10X, to capture the smallest of details even from a distance. Most of these cameras are powered by the combination of Optical Zoom with Optical Steadyshot, Super Quick Focus and Superior Intelligent Auto (Superior iAuto) technologies which allows users to capture every moment in its exuberance, giving exceptional picture quality and great detail even when zoomed in considerably. The conventional cameras have issues while auto-focusing because Focus calculation becomes heavy under certain conditions. Thanks to the new Superior Quick Focus technology and intelligent processing in Sony Cyber-shot cameras, it offers clear and instant Auto Focusing. The Optical Steadyshot technology combines Horizontal-Vertical Shake Protection and Gyro-sensor Correction, thereby minimizing hand-shake and allowing steady and crisp images, even when Zoomed In. Superior iAuto takes multiple pictures and combines them instantly and as a result, users get the best images with crystal clear details. The exciting colors in this range, soft and soothing baby pink to chic sky blue, makes photography fun and stylish for the youngsters. The new Cyber-shot range will be available from Rs. 5,490 to Rs.27,990 at Sony Center, photo channel outlets, consumer electronic stores and leading national retailers across the country. Sony is also set to launch its multi-media brand campaign across India, touching upon various media vehicles such as Television and Print commercial, shop-front, PR and web activities. Featuring Brand Ambassador Ms. Deepika Padukone, the ‘incredible zoom. incredible details’ commercial oozes a carnival feel. It opens with a Brazilian celebratory theme, where Deepika finds herself immersed in the hue of colours and the upbeat festival mood. She begins to imagine herself as a carnival dancer while capturing the pictures with her Sony Cyber-shot. The mood of the commercial is upbeat, vibrant and remarkably, lively. Sony India plans to invest Rs. 50 crore towards marketing of Cyber-shot in FY12. Sony believes a robust distribution network is essential to the growth and sales of Cyber-shot cameras and hence plans to strengthen its current channel base to 3,000 counters in FY12, up from 2,500 counters in FY11. The current 2,500 outlets are distributed amongst 300 Brand Shops, 1,200 Photo stores and 1,000 consumer electronic stores including National Retailers. About Sony India Pvt. Ltd. Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 5000 dealers and distributors, 270 exclusive Sony outlets and 20 direct branch locations. Sony India also has a strong service presence across the country with 255 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.